Jay Z (yes, you read correctly. If your not up to date on artist names, well now you know. Jay-Z has officially dropped the hyphen from his name) has changed quite a few things this past summer by releasing Magna Carta Holy Grail via a free app only available to the Samsung set.Samsung reportedly pre-purchased so many copies of the album that it was already platinum before anyone could buy it anywhere else. How magnificent is that? As Jay Z tweeted “#newrules.”
What I like about the video here is that he took it high art and made a performance art film rather than your standard music video. Directed by Mark Romenek and filmed live at New York’s Pace Gallery, Jay Z truely turned this single into a work of art by creating a six hour long performance piece. The video itself contains other A-list artists, critics, actors and the such all gathering for Marina Abramovics “The Artist is Present”.
I have not gone through the entire Magna Carta album yet, but so far what I have heard – I must say I am not all that impressed both with the beats and the content, but than again label me a “hater”. Not. My pure perception still yet to unfold and will get my hands on a copy soon. Nonetheless, this video will set new standards in making music videos, especially in the hip hop scene.
What are your thoughts? Leave a comment below! Enjoy!
Father to future trailblazers. Husband to my rock. Athlete who's logged thousands of miles and reps. Entrepreneur behind ventures like NutriPlay and HK ImPulse. Investor spotting the next big wave. Tech maven turning ideas into impact.
